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About Us

About is a straight sugar daddy dating site for wealthy male sugar daddies and female sugar babies. We've been online in Datin niche for more than 15 years. The site operates on a freemium model. Under this model, a user is allowed free access to the website, but must pay a subscription fee to use extra or premium features. 

The slogan of is "Sugar Daddy Catches his Sugar Babby". It claimed 1.5 million approved users as of December 2016, with daily active users over 600K+. The membership composition of is approximately 25% sugar daddies and 75% sugar babies. It has enjoyed tremendous success in terms of helping over hundreds of thousands sugar daddies and sugar babies find mutually beneficial relationships.

How It Works

The business model is membership driven. Members include rich and successful men and young and attractive women, such as doctors, lawyers, other professionals, financiers, benefactors along with beautiful, intelligent and classy college students, aspiring actresses and models.

Members must be upgraded to a paid Premium membership in order to establish contact with other members. Premium memberships also have security options and can view the last login times of other members and access advanced search features.

Why Is Different specifically caters to wealthy male sugar daddies and attractive female sugar babies. has been included as one of the top effective platforms for sugar daddy dating on many authoritative sugar daddy dating review websites since 2015.

Customers are provided 24/7 services with various methods of customer support, such as free phone contact, live support and dating counselors, along with email support. We allow members to verify their photos to confirm that they are actually the people who they represent themselves to be.

At, members can catch many real sugar daddies who have verified their photos and income. And we also understand that privacy is often crucial to our members. To address this, members' email addresses can be hidden when communicating. In addition, members can hide their profiles/photos from particular members or set up a private album that is open only to certain other members.